Sales Forecasting: A "Job Shop" Case Study Revisited
نویسنده
چکیده
Using a twenty-four (24) month period of single-dimensional sales data reported in a recent published article, our analysis shows that 'Marketers should not solely rely on a commercial forecasting package to make their forecasting estimation. Indeed, small and mid-size business managers can achieve significant savings by wisely utilizing their educated business experience along with a spreadsheet software (e.g., EXCEL) or a forecasting software (e.g., Focus Forecasting Package).
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